Client area

Licenses, downloads and support tickets.

Age Verification

How to Add ID Verification to WordPress: Stripe Identity vs Veriff vs AgeChecker.Net

How real ID verification works on WordPress, how Stripe Identity, Veriff and AgeChecker.Net differ, and how to add ID checks without hurting your conversion rate.

Y Yeasin WordPress plugin developer 6 min read
Three steps of ID verification on WordPress: scan ID, take a selfie, verified
In this article
  1. Self-declaration vs real age verification
  2. How ID verification works on a WordPress site
  3. Stripe Identity vs Veriff vs AgeChecker.Net
  4. Which provider should you pick?
  5. Setting it up with Advanced Age Verification Pro
  6. How to keep conversions high with ID checks
  7. Privacy: what you should store (and what you shouldn't)
  8. Get started

Short answer: to add real ID verification to WordPress, you connect an identity provider (such as Stripe Identity, Veriff or AgeChecker.Net) to your site and decide where the check happens: on page load, only for certain countries, or at WooCommerce checkout. Advanced Age Verification Pro connects to all three providers, so you paste your API keys, pick your rules and keep everything else in WordPress.

A Yes/No popup asks visitors to tell the truth. An ID check asks them to prove it. For many sites the popup is enough. But if you sell age-restricted products online, run adult content that is visible in the UK, or operate in a state that requires stronger checks, you need a method that actually verifies age. This guide shows how ID verification works on WordPress, how the three main providers differ, and how to set it up without ruining your conversion rate.

Self-declaration vs real age verification

It helps to be precise about terms:

  • Self-declaration: Yes/No buttons or a typed date of birth. Fast and free, but it relies on honesty.
  • Age verification: a third party checks evidence, such as a photo of an ID document matched to a live selfie, or the customer's details against trusted databases.
  • Age estimation: software estimates age from a face scan without reading a document.

Regulators increasingly separate these. In the UK, for example, Ofcom does not accept a simple "I am over 18" click as an effective age check for services covered by the Online Safety Act. In the US, online vape sellers must verify buyers with an outside service under the PACT Act. If a rule like this applies to you, a popup on its own is not enough.

How ID verification works on a WordPress site

  1. The visitor reaches a page, or the checkout, that requires a verified age.
  2. Your plugin opens the provider's secure verification flow. The visitor takes a photo of their ID and, usually, a short selfie.
  3. The provider checks that the document is genuine, reads the date of birth and matches the face.
  4. The provider tells your site "verified" or "not verified". Your plugin stores the result, not the ID photo, and lets the visitor continue.
  5. A cookie or the customer account remembers the result, so returning customers are not checked again every visit.

The important design choice is the last step. Checking every visitor on every visit is expensive and drives people away. Checking once, remembering the result and only checking where you must is what keeps both compliance and sales intact.

Stripe Identity vs Veriff vs AgeChecker.Net

Stripe IdentityVeriffAgeChecker.Net
MethodID document plus selfie matchID document plus selfie and livenessDatabase check first, ID upload as fallback
Pricing modelPublished per-verification price ($1.50 in the US at the time of writing, first 50 free)Plans and quotes from VeriffPlans from AgeChecker.Net
Best forStores already using Stripe that want simple, published pricingGlobal audiences and many document typesUS age-restricted retail such as vape and tobacco
Customer frictionMedium: photo of ID plus selfieMedium: photo of ID plus selfieLow for most buyers: many pass on name, address and date of birth alone

Prices and coverage change, so always confirm on each provider's own pricing page before you decide.

Which provider should you pick?

  • You sell to US customers and want the smoothest checkout: a database-first service like AgeChecker.Net often lets most adults pass without uploading an ID.
  • You already run payments through Stripe: Stripe Identity is quick to set up and the cost per check is published.
  • Your customers come from many countries: Veriff supports a wide range of documents and languages.

You don't have to pick just one. With Advanced Age Verification Pro you can, for example, use a database check in the US and a document check in the UK.

Setting it up with Advanced Age Verification Pro

  1. Create an account with your provider and copy the API keys from its dashboard.
  2. In WordPress, open the plugin settings, go to the Identity tab and choose Stripe Identity, Veriff or AgeChecker.Net. Paste your keys. The step-by-step guide is in our docs: ID verification providers.
  3. Decide where ID checks apply. Use region rules to require an ID check only for certain countries or US states, and keep a simple date of birth everywhere else.
  4. Protect checkout if you sell products. Turn on the WooCommerce checkout age check. Orders from unverified customers can be held until the check passes.
  5. Add a manual fallback. Some genuine adults fail automated checks, for example with a worn ID. Enable manual ID upload with a review queue so you can approve them yourself instead of losing the sale.
  6. Test in a private window using each provider's test mode before you go live.

How to keep conversions high with ID checks

  • Check late, not early. Let people browse with a simple popup and run the ID check at checkout. They are more willing to verify when they have already decided to buy.
  • Check once. Remember verified customers so they are never asked twice.
  • Explain why. One sentence such as "The law requires us to confirm your age before shipping" reduces drop-offs more than any design change.
  • Only where required. Region rules let you use ID checks in strict regions and lighter checks elsewhere.
  • Measure it. Pro's analytics show your pass rate and where people drop off, so you can spot a problem quickly.

Privacy: what you should store (and what you shouldn't)

ID images are sensitive personal data. The safest approach is to let the provider handle the document and store only the result on your site: verified or not, when, and by which method. That keeps your database small and your privacy duties lighter. If you do accept manual uploads, delete the images once they are reviewed and keep only the decision. Pro's compliance vault keeps that record and can export it as CSV or a PDF report.

This article is a technical guide, not legal advice. Check which age verification rules apply to your products and markets.

Get started

Start with the free Advanced Age Verification Popup plugin for a fast, cache-friendly age gate. When you need real ID checks, Advanced Age Verification Pro connects Stripe Identity, Veriff and AgeChecker.Net, and your existing settings carry over.

Frequently asked questions

How much does ID verification cost per customer?

It depends on the provider. Stripe Identity publishes a per-verification price (about $1.50 in the US at the time of writing, with the first 50 free). Veriff and AgeChecker.Net offer plans. Check each provider's pricing page for current rates.

Do I have to store customers' ID photos?

No, and it is safer not to. The provider checks the document and your site stores only the result: verified or not, when, and by which method.

Can I use ID checks only for some countries?

Yes. With Advanced Age Verification Pro you can require ID checks for certain countries or US states and keep a simple date of birth everywhere else.

What happens if a genuine adult fails the automatic check?

Turn on manual ID upload with a review queue. You approve the customer yourself instead of losing the sale.

Y

Written by

Yeasin

Developer of WordPress plugins at Yeasin IT Solutions. About

Share
All articles